PlayCleanGo Awareness Week

Protect the Outdoors. PlayCleanGo.

Join us for PlayCleanGo® Awareness Week, taking place June 6–13, 2026, across North America. The North American Invasive Species Management Association (NAISMA) invites outdoor enthusiasts, land managers, and recreation partners across the United States, Canada, and Mexico to take part in this annual campaign, which empowers everyone who enjoys the outdoors to take simple, effective actions to prevent the spread of invasive species and protect the places we love.

PlayCleanGo® Awareness Week is held each year in early June, beginning on National Trails Day and ending on National Get Outdoors Day. Throughout the week, partners and individuals share outreach, stories, events, and resources that encourage everyone who spends time outdoors to PlayCleanGo®: Stop Invasive Species in Your Tracks™.

What Is PlayCleanGo® Awareness Week?

PlayCleanGo® Awareness Week is a continent wide outreach campaign coordinated by the North American Invasive Species Management Association (NAISMA) in collaboration with partners across North America, including Invasives Canada and CONABIO in Mexico.

The campaign empowers people who enjoy the outdoors to take simple actions that help prevent invasive species from spreading between trails, parks, waterways, forests, and other natural areas.

Whether you’re hiking, biking, paddling, camping, horseback riding, or traveling, you can help protect ecosystems by cleaning your gear and being mindful of where you recreate.

Why It Matters

Invasive species can spread unintentionally when seeds, plant fragments, or aquatic organisms hitch a ride on boots, tires, boats, pets, and outdoor gear.

These introductions can harm ecosystems, reduce biodiversity, impact agriculture and forestry, and alter outdoor recreation experiences.

By promoting simple prevention practices such as cleaning gear, brushing off mud and seeds, and checking equipment before traveling to a new location, PlayCleanGo® helps reduce the risk of spreading invasive species to new areas.

Since its launch, PlayCleanGo® Awareness Week has:

• Engaged partners across North America including federal, state, provincial, tribal, and local organizations
• Reached hundreds of thousands of outdoor recreationists through outreach and media
• Promoted science based prevention messaging that supports long term behavior change

How to Get Involved

• Partner with us to reach the outdoor recreation community through local events, videos, social media, and media outreach.
• Add your events to our PlayCleanGo® Awareness Week calendar!
• Explore partnership opportunities to support prevention-focused outreach.
• Use hashtags #PlayCleanGoWeek and #PlayCleanGo in your outreach and posts.
• Tag PlayCleanGo® so we can help amplify your efforts:
  • @PlayCleanGo on Facebook and Twitter
  • @Play.Clean.Go on Instagram
• Share your story PlayCleanGo® story with us by uploading a photo at:
  playcleango.org/take-action/photo-release-form

Outreach Toolkit (Coming Soon)

We are currently preparing the PlayCleanGo® Awareness Week Partner Toolkit, which will include ready to use graphics, messaging templates, social media posts, and outreach resources to help you promote the campaign in your community.

The toolkit will be available on this page closer to the event. Please check back soon for downloadable materials designed to make participation easy for partners across North America.

In the meantime, dozens of outreach materials are already available on this webpage, including graphics, messaging templates, and multilingual resources. You can also download the PlayCleanGo® Starter Kit to help encourage your community to Stop Invasive Species In Your Tracks™.