What is PlayCleanGo?
PlayCleanGo ® Stop Invasive Species In Your Tracks®
A Patented Outreach Campaign that Works
The PlayCleanGo® Stop Invasive Species In Your Tracks® campaign works tirelessly to prevent the detrimental effects of invasive species to North America’s lands and waters. Through partnerships with other environmental and recreational organizations, clear messaging and community-based social outreach, we raise awareness of how and why thousands of invasive species are spread every year. To stop the spread, we provide educational resources to help instill a stewardship ethic across the diverse communities and landscapes of North America.
The PlayCleanGo Story
A branded, patented outreach campaign powered by the North American Invasive Species Management Association (NAISMA) is PlayCleanGo. The program was originally developed with significant support from the USDA – Forest Service.
Timeline
- 2012 – The Minnesota Department of Natural Resources launches PlayCleanGo
- 2016 – The Canadian Council on Invasive Species (CCIS) adopts the program
- 2017 – The National Commission for the Knowledge and Use of Biodiversity (CONABIO) adopts the program
- 2018 – NAISMA adopts the program
- 2019 – NAISMA becomes the owner of the official PlayCleanGo brand
The PlayCleanGo outreach campaign is guided by a national advisory committee made up of passionate outdoor enthusiasts working tirelessly to protect our natural resources. The Advisory Committee consists of members who represent all regions of the US, as well as representatives from both Canada and Mexico. The committee strives to include a broad representation of all recreational activities. The committee’s purpose is to provide guidance on the inclusion, diversity, and implementation of the PlayCleanGo outreach campaign. Are you interested in serving on this committee? Contact .
Our Goal
Educate North America on invasive species.
The campaign’s goal is to protect valuable natural resources while encouraging folks to enjoy the great outdoors. Using community based social marketing to build brand recognition, our objective is to slow (and where possible to stop) the spread of invasive species by changing public and worker behaviors at risk of spreading harmful pests living on land or in water.
PlayCleanGo promotes awareness, understanding, and cooperation by providing a clear call to action to be informed, attentive and accountable for stopping the spread of all invasive species. We invite others with similar goals to utilize our materials. Join forces with like-minded organizations across North America and become a PlayCleanGo partner now!
