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PlayCleanGo Sponsorship Offers New Support and Marketing Opportunity

Belle Bergner, Executive Director, NAISMA

PlayCleanGo is one of the fastest-growing environmental stewardship brands in North America.

PlayCleanGo offers sponsors an expanded reach to a targeted outdoor recreationist and professional audience that few other nonprofit sponsor opportunities can deliver. PlayCleanGo currently averages over 11,200 website visits, 18,000 Facebook likes and 5,000 Twitter likes a month. Plus there are 500 enthusiasts receiving PlayCleanGo newsletters on a quarterly basis. PlayCleanGo staff and partners are working to double those numbers by 2018 with the help of NAISMA's continent-wide reach.

The program provides an incredible opportunity for sponsoring businesses, government organizations, and any entity that wants to support the PlayCleanGo program.

Sponsor opportunities may include the following, tiered by sponsor level:

  • Website logo placement with a link back to your organization or business.
  • Recognition on PlayCleanGo's newsletter, Facebook and Twitter pages.
  • Discounted or free attendance at the 2017 PlayCleanGo Summit in Sparks, NV being planned in conjunction with the NAISMA 2017 Annual Meeting.
    • The event will include workshops, breakout sessions, exhibit and networking opportunities, and a webinar. All PlayCleanGo partners, sponsors, and the public are invited to attend.
    • Expected attendance is 400.
  • Exhibit and other recognition and branding opportunities at the 2017 PlayCleanGo Summit.

Contact Belle Bergner for more information about the program and how a sponsorship can help your marketing goals today at 414.967.1350 or bbergner@naisma.org


How to build a PlayCleanGo Display

Jeffrey Pettingill, Bonneville County Weed Control, Idaho

When I graduated college, I went to work for an agricultural retailer, then spent 10 years as a distributor representative working with people specializing in non-agriculture production of turf, range and pastures management. Currently, I am an 18-year survivor at being a County Weed Superintendent (CWS) in Idaho. You may be asking yourself why does this matter to me?

The simple answer is this—no matter what you do, you are trying to 'sell' something to someone who is in need. My sales experience taught me many things in how to deal with people, and how to work to supply them with the right product at the right time; better said, my products have many features, with many benefits. Now that I am a CWS, I don't sell anything to anyone of a said commodity; I sell ideas to people that are either invested in protecting our natural resources or I must convince people that they do need my product/idea so that they can get involved in helping my cause. This in mind, we are all salesman. Convincing others that I am the authority on the subject and that they need what I have to sell is key to making our PlayCleanGo (PCG) Campaign—should I say, generational.

One of the best ways that we can share our ideas, features and benefits, is to set up a display or booth at public events where people are gathered. As we know, we cannot set up a "booth" at every trailhead or river launching dock.

Here are some do's and don'ts for setting up a display; whether it is at the state weed conference or at your county courthouse or National Invasive Species Awareness Week.

  1. Be Prepared—Nothing worse than showing up and not having the necessary tools:
    1. Notebook or tablet (write down names, ideas and follow-up is a must).
    2. Tape, extension cords, extra light bulbs, Velcro, etc.
    3. Be on time—set up early, don't break down early.
      Suggested Packing List (pdf)
  2. Make your booth professional—Use great graphics, clear concise images, and limit your messages to single or few words.  Display features and their benefits.
    1. Utilize tables for follow up information, BUT have them to the side, so your booth is an open invitation.
    2. Do not put the table in front of your booth.  This is a barrier to your audience and says to them – go away I don't want to talk to you.
    3. Chairs are nice, but your body language is that you don't care enough to stand and visit.  If you need to rest—take a break and go for a walk to rest.
  3. Dress according to your audience—For the most part in our natural resource arena, dresses and ties are over-dressing. Dress to attract your audience, not impress them.
  4. Keep your booth to two or three key messages. Many times, I walk up to a display and cannot tell what their "message" is, as there is too much information.
    1. Remember—your goal is to get them to stop and visit.
    2. You have no more than 7 seconds to get your audience's attention.
  5. Have two people work the display—two is company, three is a crowd (depending on size—three is max).
    1. Taking a break and getting away is a must for working long days.
    2. Many times more than one person shows up to see what you have.

The PCG on-line digital library on DropBox is an excellent resource to get simple, clear, professional messages for your display. Encourage your industry people to become partners in the PCG Campaign; networking through informational booths at tradeshows, fairs, and outdoor events are excellent ways to promote the PCG message, so build a PGC themed booth for your next event!

Montana Department of Agriculture booth


Shout-outs

Superior Outdoor Power

Superior outdoor power logo

Superior Outdoor Power in Superior, NE become a PlayCleanGo partner about a year ago. They sell new and used utility and all-terrain vehicles and accessories. They liked the positive messaging so included it along with other literature on local invasive species in a packet that goes to all new buyers. What a great idea!  If you're in the area, stop by and give Keith and Arlen a high five. Or go to their website and check out their stock of great equipment.


Orijin Media

Origin Media logoOrijin Media is a relative newcomer to PlayCleanGo. But after producing four great videos for our Wyoming partners and working with us on one for potential PlayCleanGo sponsors, they caught the bug and signed up. We're grateful for the superb work they did on our videos and glad to have them among our partners to help guide future outreach efforts. If you're looking for a creative media firm to promote your business or outreach efforts, consider contacting Zach and his team.

Thanks to both of these vendors for actively supporting invasive species prevention. You can thank them too by visiting their websites and putting their products to good use.


Rep. Spotlight

Erika Edmiston

Supervisor, Teton County Weed & Pest District
Chair, Wyoming Weed & Pest Council's Education Committee

Eric with her kids by stream

Erika Edmiston has been the District Supervisor since 2004 and employed by TCWP since 2000. She has a MS in Science Education from Montana State University and a BA in Elementary Education from the University of Wyoming. Through her work with the District she works to protect the ecosystem from invasive species and the public from mosquito-borne disease. She is vice-president of the Jackson Hole Weed Management Association, a former NAISMA Board Member, and is a State of Wyoming Certified Weed & Pest Control District Supervisor.

Erika and her husband Eddy live on a dude ranch inside beautiful Grand Teton National Park with their two children Jack (7) and Maslyn (5). She loves everything about the outdoors including trail running, hunting and camping. Her love for her work and the great outdoors is what lead to her volunteering on the PCG Steering Committee. Protecting the ecosystem from invasive species is her passion and PlayCleanGo really resonated with her because of its positive message. She hopes the work by the steering committee will help to spread the PCG message and inspire the public to do everything they can to stop invasive species!


New Materials

image from facebook showing facebook on laptop and phoneBeing Effective on Social Media! The Latest FaceBook Tips & Tricks

In the third quarter of 2016, Facebook had 1.79 billion monthly active users. What does that mean for you getting the PlayCleanGo message out to your followers? How do you break through and get attention with all those cute cat videos out there? Here are a few tips and tricks, some learned the hard way and some learned thanks to the wonderfully knowledgeable Rose Caiazzo of Rose Consulting, LLC. For more guidance, please reach out to Rose directly or STAY TUNED as plans are in the works to have her provide a FaceBook Tips webinar in 2017 - exclusively for PCG Partners!  

Tip #1: You should be posting daily if possible. No less than 3-5 times per week.

Wait! Don't stop reading! It's OK! That doesn't mean you have to physically be on Facebook EVERY SINGLE DAY trying to come up with content.  You can schedule your posts ahead of time.  So set aside a little time each week, a couple times a month, whatever works for you and create your post strategy.  Oh, and you don't have to post about invasive species issues every day either!  Post beautiful pictures of your state, natural resource/stewardship articles, people from your organization in action, and also share posts from your fellow PlayCleanGo partners. Make it fun!

Tip #2: Engage with others: Don't just generate content and constantly send information out.

You'll gain more ground if you are following other organizations and liking, commenting and sharing their posts.  Check in with PCG's home page and share their posts as they are the organization we all support. Super easy and your content is done for the day!

Tip #3: Tag the PlayCleanGo Facebook page in your posts whenever you share PCG related graphics and information. 

That will send an alert to PCG that something of value has been shared, and gives the organization the opportunity to share your post. Giving PCG more material to share also gives you the ability to reach more people with your post. Win-win!

Tip #4: Use hashtags so that all PlayCleanGo partners can find one another's posts and share them regularly!  Hashtags are a very easy way to search on various social media platforms (Facebook, Twitter, Instagram and several others use them). What to use? Try #PlayCleanGo or #InvasiveSpecies at the end of every post so the right audience can find your wonderful posts! You can do as many as you like, but keep in mind that many Facebook users do not always like using (or seeing) hashtags, so more than 1 or 2 is better utilized on other platforms.

Tip #5: A little $ goes a long way! Don't be afraid to promote a Facebook post in the form of a paid ad. 

You can always set your own budget. Spend as little or as much as you like, and narrow down the reach to your specific parameters. There's many ways to do this, including choosing the town or state, age group, activity people engage in, dates for the ad to run, in addition to many other options for success. 

Don't forget to connect with PlayCleanGo from your personal accounts as well as the ones you manage for your organizations!

Twitter - @PlayCleanGo
Facebook -/PlayCleanGo

#PlayCleanGo

 


facebook logoPartners-Only FaceBook group

Do you have a personal FaceBook account?  If so, we invite you to join the Partners-Only FaceBook group! Still in its infancy, this group is meant to be a place for PCG Partners to share what they are doing with PCG, bounce ideas off one another, ask questions and generate content for their PCG outreach campaigns. It has been set up as a "Secret" group to ensure that it is for partners only and is not intended to be a place for the public to come learn more about PCG. If you would like to be added to this group, please send the email address you use for FaceBook to Erika Edmiston at ewells@tcweed.org and she will send you an invite! See you there!


NISAW logo

NISAW Toolkit

Participate in events across the nation to raise awareness and identify solutions to invasive species issues at local, state, tribal, regional, international and national scales. Locate an invasive species event in your state or county. Plan your own event using the NISAW Toolkit—where and when it works for you!

Plan ahead! The first ever NISAW in the Field will be July 9–15, 2017. Stay tuned for more information on state-led weed pulls, field days, seminars, and more!
Nine Ways You Can Help

  1. Learn about invasive species, especially those found in your region. Your county extension office and the National Invasive Species Information Center are both trusted resources.
  2. Clean hiking boots, waders, boats and trailers, off-road vehicles and other gear to stop invasive species from hitching a ride to a new location. Learn more at PlayCleanGo.org
  3. Avoid dumping aquariums or live bait into waterways. Learn more at Habitattitude.org
  4. Don't move firewood - instead, buy it where you'll burn it, or gather on site when permitted. Learn more at DontMoveFirewood.org
  5. Use forage, hay, mulch and soil that are certified as "weed free."
  6. Plant only non-invasive plants in your garden, and remove any known invaders.
  7. Report new or expanded invasive species outbreaks to authorities. Here is a state-by-state list of contacts
  8. Volunteer to help remove invasive species from public lands and natural areas. Or organize a day of weed busting with other local volunteers.
  9. Ask your political representatives at the state, local and national level to support invasive species control efforts.  You could even draft a Governor's proclamation.
  10. Be sure to watch for the posts on the PlayCleanGo Facebook page and share them with your clients and members.

Events

NISAW logoNational Invasive Species Awareness Week

Participate in events across the nation, February 27–March 3, 2017 to raise awareness and identify solutions to invasive species issues at local, state, tribal, regional, international and national scales. Locate an invasive species event in your state or county. Plan your own event using the NISAW Toolkit—where and when it works for you!

Plan ahead! The first ever NISAW in the Field will be July 9&nd15, 2017. Stay tuned for more information on state-led weed pulls, field days, seminars, and more!

More information and to find events near you »


North American Invasive Species Forum logoMark Your Calendars! 2017 North American Invasive Species Forum

Join professionals and organizations involved in invasive species management, research, and regulation in North America in Savannah, GA; May 9–11, 2017. The Forum expands on the previous successes of the biennial Weeds Across Borders conferences, bringing together the international invasive species community.  This forum will include the latest information on policy and cross-border coordination of aquatic and terrestrial invasive species management—including discussions on innovative and effective approaches for collaboration with indigenous and tribal groups, local communities, government agencies, industry, not-for-profit organizations, and other stakeholders—with the objective of outlining a continental Strategic Framework for aquatic and terrestrial invasive species across North America.

More information »


NAISMA logoSave the Date! 2017 NAISMA Conference

The 2017 North American Invasive Species Management Association (NAISMA) will hold their Annual Conference October 23–27, 2017 at the Nugget Hotel and Casino in Sparks, NV just minutes from the Reno / Tahoe Airport. This year's meeting will be held jointly with the Nevada Weed Management Association and will also feature a PlayCleanGo Summit that is currently in development. Highlights will include a scenic tour of Lake Tahoe with discussion about invasive species management activities in and around the lake; an opportunity to experience the high desert; and concurrent and plenary sessions with national and international invasive species management, research, and policy experts.

More information »